Well, I have a few ideas.
The first is that we started our holiday shopping in July. We went to Comic-Con international (yes, we go every year!) and picked up a bunch of items there. It's a one-time-only event, and has a lot of unique things that you can't even find at a Macy's Black Friday sale. In addition to that event we attended the local Fiesta Hermosa with an eye to shopping for friends and family presents.
Our family, both sides, does a name draw event. This means that we get presents for the immediate family (mom/dad, sisters/brothers) and then get one name from the extended family. So, that means the mountain of presents decreases somewhat. Of course, I have 5 nieces and one nephew, so there are still lots of gifts to buy.
We limit ourselves on both quantity and amount. We try to buy the same number of items for each child, and for a few years I've been doing handmade presents for everyone.
I did homemade bees wax candles one year:
Then the next year I made coasters for everyone with photos:
Then I did something I found on Pinterest:
After a few years of doing hand-made presents, I've decided that this year was another one to invest in the DIY, rather than trying to find good deals/presents to buy for everyone. So, I'll be making celebration calendars. I've bought all the supplies on Amazon, so I'm psyched to begin! I'll post more specifically on what those look like/how I did them in a bit when they are finished.